Your Amazon business could be boosted to the next level when partnered with a good Instagram promo.

A well-placed and targeted campaign with the right influencer could multiply your sales overnight and make you a very happy entrepreneur. Instagram influencer marketing is a form of art on itself. We want to help you step-by-step and show you how to obtain influencers that will be relevant and helpful to your product launch. Even if your product is already ranking and selling, you can still consider influencer marketing to increase your sales.

Where Do I Start ?

Lets say you are starting a dog niche store that sells dog supplies or accessories. The first thing we recommend doing is opening up a spreadsheet on Google Docs and compiling a spreadsheet of almost every influencer in this niche that you can find. You will need to list their engagement rate, follower count, contact info, likes per photo, etc. Record as much data as possible so you can make a proper assessment to where you want your money spent. Once they are about 30 influencers on your spreadsheet, go ahead and contact each one of them, getting their prices and find out when their next available date was for a post.

Most influencers will not respond, especially if the email you sent sounds crappy. This is from our experience in dealing with influencers with over 5 million followers or as little as 25k followers.

An influencers contact information is always located in their bio. Reach out to them by email, twitter, phone, etc. We would not suggest you to DM them because they usually do not see it all won’t respond until 6 months later

When you receive a response from influencer, here is the general outline of what you should write. Remember we want to keep it short and sweet. We do not want to wait our time or theirs.

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Hi,

My name is ______ and I am the founder of _______. I’m looking to promote my _______ on your page. What is your rate and nearest availability?

Thanks!

Private Label Concentrated
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Engagement Rate

When looking for the right influencers, we want to find a page that has a healthy engagement rate. Somewhere between 1-2% is ideal. This is key to success!! Engagement rate is  very important, do not only look at the number of likes and the number of followers

When you do find the right influencer. Keep it clean and non spammy when creating your content for promotion. Amazon sellers ask us all day long and why they are generating $0 in sales off an promotion on a 250k follower influencer account. Our answer is would always be about the content that was offered.

Keep the post short and concise. If you are running a free plus shipping promotion, emphasize the word FREE and do not make the captions long.

An example would be like this:

“LIMITED TIME, grab this _________ …..” and on and on…………………………………………………………………………

You can get creative and fill in the blanks to offer extra incentives to your customers with an upsell. We have had customers spend $100 on ads and grossing over $3K using the above script in a variation.

Include your Instagram handle in that tagline with a link to your product page in your profile BIO. Always remember to include your Instagram handle in the tagline, also attach a link to your product page in your BIO profile to help with conversion. Do not put taglines in your photo , UNLESS you are truly confident that it will be the most awesome thing your audience ever see’s.(Which is very hard today because of the Internet) . The point is to make it look not like an ad! The influencer is PROMOTING something they think is great and holds value, that is the buyer impression we want them to have.

Return On Investment (ROI)

So, once you go down the line and start promoting on pages, keep a good record of the ROI. DO THIS AS THIS IS VERY IMPORTANT. Especially in the beginning. Know which pages work and which ones do not work. Do A/B testing with another product to verify.

In the beginning, you may find yourself with about 25 influencers in the beginning, after a while it should dwindle to down to about 5. you can now consistently work with the same 5 every week and generate a consistent income, BUT.. always be ready to try new products.

Try to offer higher priced items. And always be prepared to test new things and kill the ones that don’t work.

Once you have dwindled down to your influencers you like to work with and have a healthy ROI, capitalize on them. Use these same influencers 2-3 times a week.

Do Not Get Discouraged

Do not feel discouraged if you ever spend money on an ads and do not see results or conversions. This is quite normal. continue to invest that revenue into this marketing will outweigh those previous unsuccessful ads. It is simply a part of your marketing budget and should be seen as an investment.

The time of the day for your post to appear will also play a significant role in your ads overall effectiveness

Instagram is a very scalable marketing solution. Yes. But it does takes time and money. When applied correctly – influencer marketing is a phenomenal way to grow your brand / company itself on Instagram.