One of Amazon’s latest retail addition is their Merch By Amazon Program, which allows creative people to create and upload artwork using Amazon’s templates. After templates are ready – your cool T-shirts can be sold on the Amazon Marketplace. The brilliant part is not having to worry about shipping, distribution or customers. Create and upload artwork to Amazon, millions of potential customers get a chance to buy a cool t-shirt and share your designs to the world.
We have talked to numerous successful Merch By Amazon sellers and complied a simple guide to success on Merch By Amazon.
Beginner Quick Hacks
Dimensions of Designs:
The Amazon templates are way over complicated and designed to be confusing – Just use the following dimension and you will be all good.
4500w x 5400h – must be transparent PNG
Copyright Research:
Search for phrases etc – This is highly important because you want your designs to get approved. Even after approval – trademark issues can still arise so its best to do your research before designing
https://www.uspto.gov/trademarks-application-process/search-trademark-database
BSR T-Shirt Ranking to Sales Ratio
A good rule of thumb is that if an item has a BSR of 100,000 in clothing, that shirt is probably selling 1 design every day. The lower the BSR number, the more shirts are being sold each day.
If the BSR is around #2,000 you can expect that the shirt is selling 25-50 of that design daily. Around #400,000 and the design is probably selling once or twice a week. The more you sell on Amazon and keep track of the BSR, the better idea you will get on how it correlates to sales. Just remember that the lower the number, the more popular the shirt is with consumers! Keep that in mind when doing research.
Sample Product Description Keywords
Replace T shirt title with your title
Replace the word “replace” with “runner” or whatever your niche is, and replace some of the ‘replace’ words with running, some with marathon, some with athlete – and NOTE this is just a starting point, for your own designs please do further research I just wanted to show you how to start
This t shirt title t shirt makes a great gift for any funny saying, sarcastic, novelty, humor, cute, cool, funny replace t shirt, funny replace shirt, funny replace tee, funny replace t shirts, funny replace shirts, funny replace tees, funny replace tee, funny replace t shirt, funny replace shirt, funny replace tee, funny replace t shirts, funny replace shirts, funny replace tees, funny replace tee, funny replace t shirt, funny replace shirt, funny replace tee, funny replace t shirts, funny replace shirts, funny replace tees, funny replace tee, funny replace t shirt, funny replace shirt, funny replace tee, funny replace t shirts, funny replace shirts, funny replace tees, funny replace tee, t shirt title, or funny t shirt enthusiast.
How to Review Top Brands and Make Similar Designs:
Search in the Amazon search bar the following – Lightweight, Classic fit, Double-needle sleeve and bottom hem
Filter by Clothing > Filter by “Sold by Amazon”
Direct Link:
Research “Top Brands” and what they sell and how we can change it to be better
Direct Link:
Tools:
The following extensions make product research MUCH easier and all serious merch users should Be using them!
DS amazon quick view Chrome Extension
Research Sources:
Wish.com – Also try using a VPN to cross check popular designs by country, cross ref largest populations of these people living in USA to fulfill specific niches
Merchresearch.com – shows results related to “shirt” and “t-shirt” and how many merchant specific results show for phrases and niches, use long tail phrases with low to medium volume to identify new high traffic long tail phrases
Moz keyword tool – search panda and use long tails to find potential gaps/opportunities
Yoast keyword tool – search nurse and use long tails to find potential gaps/opportunities
***For the below Websites:
Start your search broad, you can begin by searching t-shirt, popular t-shirt, best t-shirt, t-shirt 2017, funny t-shirt to get an idea of what sort of designs are popular and get an idea of why they are so damn popular.
You can also utilize these sites to search for niche specific to find ideas you could improve upon, scroll through MORE THAN JUST FIRST FEW PAGES, and use social proof or engagement of top performing designs to prove demand.
Google images – relevancy sort shows based on googles algorithms most popular/linked/relevant designs
Buzzfeed.com – popular lists, and t-shirts, updated frequently – great way to determine trends and popularity
Reddit.com
https://www.reddit.com/r/tshirtdesigns/
https://www.reddit.com/r/TShirt/
Pinterest.com – sort by “Pinterest Sort Chrome Extension”, search by niche/keyword then sort and choose based off social proof/repins
https://chrome.google.com/webstore/detail/pinterest-sort/kplolodplccfcgohfnpionjfikcjfhph?hl=en
MerchantWords.com – search t-shirt, and t shirt, and shirt and review all of the top most searched designs
Google Trends and Keyword Tool:
Find a fast moving winning design – make designs based on whats most popular in the world right now, no better way of figuring this out than google!
https://trends.google.com/trends/
https://adwords.google.com/KeywordPlanner
Make it your Own:
Maybe you make a shirt for your home town pride, with your specific city, nick name for sports team, celebrity from your home town, etc!
Geography Specific by city/state/country
Print on Demand Sites – 7 Quality Resources
Sort for popularity, and cross reference popular designs to see if they aren’t yet on amazon, run a quick trademark search and you’re good to go!
Popular T shirt websites:
Browse by most popular and see how you could potentially improve design and make it your own, my favorite 7 below:
Last useful tool
Watchcount.com – eBay watch counter, how many people are watching certain eBay items
As you can see, there is a huge array of weapons for you to use when scaling a Merch by Amazon business, we hope you can find value in these hacks and apply it to your own system. Please comment and let us know if this was helpful or if we are missing anything,
I just got approved for merch by Amazon 2 weeks ago. I uploaded 10 designs and that is my limit right now. I have not sold any T-shirts yet.
Do you do any marketing for your Tshirts, or do you just depend on organic searches?
Thanks for any tips anybody has to help sell T-shirts on Amazon.