Do you happen to be someone who is contemplating the idea of starting a new business? Well, if the answer to that question is yes, then we strongly recommend you do that online. Unlike conventional brick and mortar stores, an online platform will allow you to cater to a broader audience. Additionally, it also brings with it endless opportunities to grow your businesses as well. However, one important thing unique to all successful businesses is ‘Brand Building’.
Almost every new business on online platforms such as Amazon is struggling to set itself apart from the competition. Contrary to what one might think, it is not just about offering the best services or the most affordable prices. The customers need to identify with you for something more than that, and that is precisely what you’ll learn here today.
1. Brand Name and Logo
The first and foremost thing that you need to do is think of a name. The brand name needs to be catchy enough to help people associate with your products. Let us assume you are a business that makes back covers for premium smartphones. There are tons of such enterprises already on Amazon. Your brand name should be something that is easy to remember for all your customers. Then consider an equally sophisticated logo for your brand. The most crucial aspect of the brand building is to help your customers identify you from your brand name/logo.
Experts believe product photography is something that can make or break your business. If you are not able to capture the product right, the customers are unlikely to give it a second glance. There are a million forums on the internet that can guide you through the process.
Product Photography is crucial, and we strongly recommend you hire a professional to do it for you. Different products demand different types of photography techniques. For instance, if you are selling phone back covers, then consider white background product photography. This is because the customer is probably scrolling through a thousand other products that are similar to yours, and you need to show yours in perfect light. The moment you eliminate distractions from the background, your product becomes a lot more appealing for the customers. This trick comes especially handy when you need to showcase a product where size, material/fabric and build quality are essential for the customers.
Alternatively, if you are a women’s accessories brand, then lifestyle photography promises better brand building. Lifestyle photography is a technique where your photographers capture the product in ‘action’. You need to hire models that can carry your products and engage the customer’s interest. Also, the women customers will be able to imagine the product in their own life better and are therefore more likely to buy it.
Whatever you do, we strongly recommend investing some money in product photography. This will make your products look aesthetically better and hence establish you as a professional business.
3. Building A Following Of Hard Core Fans
Now that your products are out there, that too with better pictures, how do you create a fan base? Well, now is the time your actual business skills come under examination.
Here, the first thing that you need to do is study your customers. Observe what products are selling well and the ones that don’t. Keep a close eye on customer feedback and reviews. See what the customers like about your products and build on that. Also, answer questions on your product page if any. This will establish you as a proactive seller.
Then it’s time to study your competition. Evaluate the marketing strategy of your competitors and see what makes them stand out in the market. Maybe they are offering newer launches before you can get your hands on them. Or perhaps, they are offering a better deal to the customers. Whatever it is, try to step-up your game for the sake of brand building.
Try to maintain consistency with your deliveries. Double check the products before shipping it to the customers. Moreover, customers on online platforms like to receive their products before the estimated time. See if you too can deliver on that front. It is an excellent practice to ship all the orders you receive by the end of the day.
Customers might also want to engage with you on social media platforms to know about the upcoming products and discounts if any. Facebook, Instagram, and Pinterest should be your very first choices.
One of the most overlooked parts of an online business is the packaging. What most people fail to realize is that when their products reach the customers, the packaging does too. They don’t sell you apparel wrapped in a newspaper at Zara, do they? Then why should you? Remember, Brand Building is essential!
Your packaging needs to be up to a certain standard for the customer to be able to establish trust with you. Of course, you ensure that the product isn’t tempered during the shipping by providing a robust packaging. But that isn’t enough! When you sell on an online platform, you are also competing with several similar businesses that are also working towards attracting the customers. Your negligence in packaging can serve as the perfect opportunity for other sellers to increase their customer base.
Therefore, you should consider shipping your products in personalized boxes that are similar to a gift box. In fact, successful sellers agree that sending thank you notes, and discount coupons help them in the brand building process.
If you take care of these necessary steps, then you will most likely be able to engage the customers better. Always remember that the online customers look for a consistent seller. What that essentially means is that if you deliver them quality once, you are expected to continue serving them the same way. If however, the customers need to return your products, offer them a seamless return experience to earn courtesy points.