How Can I Distinguish My Brand From The Others ?
For the more serious sellers out there that are not drop-shipping. Branding and packaging becomes an essential part of your overall strategy. Building a brand and loyal base is crucial for success for any large or private label brand. Leveraging your brand to increase customer retention rate and trust factor has the highest ROI when compared to other marketing campaigns. When someone opens their wallet to buy from you, they will not hesitate for a moment when they need to buy again. Let’s now take a look at some of the printing options available for product packaging.
1. Silk Screen Print
Silk screen printing is probably the most widely used method for printing a logo or text on both the product itself and its packaging. This common method of printing works well with almost any type of material surface such as glass, plastic, rubber, stainless steel etc. it is also one of the most cost-efficient ways to get your company stamp on a product. Although it may not be the highest quality. Longevity of the print also can vary from different printing suppliers. So it is best to ask for samples and give the print a bit of a stress test before running the full production.
When making an order with the Chinese supplier, silkscreen printing will be included free of charge when you meet a certain MOQ required by the supplier. Just to let you know the costs that they would probably have to pay the printing factory to get this done for you would be –
Creating printing mold/plate – $100
Actual print and labor – $0.01 – $0.05 per unit
One of the biggest drawbacks of silkscreen printing is that it is usually not ideal for gradient colors or multicolored patterns.
2. Thermal Transfer
The thermal transfer printing process is substantially more complicated when compared to silk screen in execution of the printing as it requires a higher temperature range from 140℃ to 180℃. Therefore, the price point is slightly increased from the pricing of silk screen printing and it also has a few restrictions on material requirements. You can expect the pricing for thermal transfer to be –
Creating printing mold/plate – $200
Actual print and labor – $0.09 (3″x3″ print) high
3. Laser Printing / Engraving
Laser printing can be done at a very competitive pricing when the correct equipment is available and location wise near your inventory. It also does not require a large MOQ if you do can accept higher price point. The quality of the print would be higher than the two previous methods of thermal transfer and silkscreen printing. A higher quality will command a higher manufacturing cost, here is what the price point would look like –
Creating printing mold/plate – $0.00
Actual print and labor – $0.07 – $0.25 (depending on size, image printed, and quantity)
4. Creating, Completely Changing or Slightly Modifying The Product Mold.
The advantage of this solution is your private label looks more nature and higher quality than printing, but the high cost is its primary disadvantage. Customizing your logo in a product mold means you need to change supplier’s mold or even create a brand new mold. And you will absolutely not choose this solution when you are not buying big quantity.
In my experience, there’s no extra cost to make the molding private label, but factory will charge you fee for changing mold or creating mold, and the price depends on products. Usually a mold for plastic items costs $1,000 to $3,000, and mold for metal products needs $500 to $1,000.
Creating molds also needs 15 to 20 days, which means it takes much longer time than other solutions.
5. Machine Embroidery
This method is mainly applied to products that are made of cloth or other clothing material that are found on garments , bags , hats etc. machine embroidered logos have a high quality finish and is way more durable when compared to silk printed or thermal logos. There is no decrease in coloring or fading with embroidery, however the cost is higher than screen printing. There are two methods for machine embroidery printing.
Directly on product – has the best finishing but not suitable for small or complicated logos.
Embroidery patch – allows multicolor and very complicated patterns. Pricing can vary from $0.25 – $0.50 per patch depending on quality and quantity.
6. Plain Stick On Brown or White Label Packaging
A good ol’ fashion adhesive label is the most primitive form of branding, yet it can be the key to your customer for your product to stand out from the others. Simple adhesive labels is definitely one of the most cost-effective and easiest way to brand your product. It can be applied to your product packaging, the product itself or any other place that has a surface area. Label vendors are easy to source and usually without a very high MOQ. Pricing and MO Q also depends on the complexity, colors, and size of the label design.
Labels also have a very long shelf life, so ordering 5000 labels for order of 1000 product is no problem. Just stash the remaining labels with your supplier. They will love you for it because it means you will place another order when new inventory needs to be replenished. Many suppliers will also print a label for you free of charge if you meet their MOQ, this can streamline your process and help you save costs. Just ask the supplier !
7. Paper Insert
Limited budget ? A simple paper insert may just be your solution. Custom packaging can be a hassle to design and out of your cost boundary. A label is cheaper but still requires a minimum investment. Another low cost and effective way to convey your message to your customer with your branding is to use a regular paper/cardboard insert. Just include the insert with your product and remember to have a good CTA (call to action) text to introduce the customer to your brand.
The cost of a paper insert can start from as little as $0.02. The low-cost is ideal for products that are very low in price such as a pair of socks, a spoon or a small toy. Many sellers of kitchen products also embrace paper/cardboard inserts as their branding material because it allows customers to easily see and understand the product.
8. Hang Tags
Let’s go ahead and be realistic, not every single product can be labeled or printed on. Sometimes a regular hang tag on a string is the solution for products that are hard to label or printed on. An example of such a product would be jewelry, it is near impossible to get a clear print on something as small and intricate as a necklace or a ring. Therefore an acceptable solution would be to hang a small hang tag to covey your branding message.
A very popular paper option for hang tags are ivory cardboard 300 GSM, This is the same type of paper that is used for business cards. The wide availability of this type of paper means that it can be sourced and manufactured at a low price point.
9. Printed Poly Bag
Poly bags are a good way to protect your product, but did you know it is also a good way to advertise your brand ? However custom designed poly bags require a fairly high minimum and would be suitable for an establish seller
10. Customized Packaging / Box
Designing and printing your own customized packaging is an ideal solution for any private label product. It is also the most cost and work intensive process of all the other packaging. You would need a good designer + copywriter for the packaging text. Most new sellers outsource the designing portion and provide their own text. After all, the seller should be the expert in the product. A well-designed packaging / box can really leave a lasting impression for any new customer. It also increases your chance of having Instagram influencers reviewing and un-boxing your product. The product can also achieve a higher perceived value and easily sold for a premium price. One of the easiest ways to distinguish yourself from a competitor is to have awesome packaging.
The packaging industry is very large and pricing can vary considerably. The factors when determining pricing is material, machinery and technique. A low-cost option is a simple corrugated box. With a quantity of 5000 units, a box with the dimensions 8”x4”x4” can be anywhere from $0.20 to $0.50. But this costs can quickly add up if you require added services. A good example would be a Samsung galaxy or iPhone box, these boxes are well-designed and of the highest quality and may cost anywhere up to $2.00 per packaging even with a large quantity order.
These are just some of the ways that your product can be packaged or printed to increase your brand visibility. Another must-have feature to a successful brand building campaign is a Shopify storefront. If you have thought about starting a Shopify storefront – you should read our article on the advantages of being on Shopify when you are an Amazon private label seller.
If we have missed anything regarding packaging and printing options, please let us know in the comments beneath.