Mannequins vs. Models: Which One Should You Use For Your Product Photos?

    Every fashion store owner has probably encountered the dilemma of choosing between mannequins and models to present their products to customers. You see, selling online is all about first impressions. You cannot afford to create a store that customers cannot trust because you would lose out on so many sales. You want everything to look organized and professional when you drive traffic to your store. Your store has to look flawless, and one of the ways to do it is to ensure some […]

5 Effective Ways to Drive Paid External Traffic to My Amazon Product Page

    Amazon is an extremely competitive marketplace, and you have to use all the tools you can lay your hands on to land more customers and get more business. Gone are the days when one would rely solely on SEO and Amazon Ads to drive traffic to their product pages. Nowadays, Amazon sellers are coming up with different innovative ways to drive traffic to their product pages without violating Amazon’s user terms. One of the proven methods of driving traffic to an Amazon store […]

Tips For Choosing The Perfect Background For My Product Photography

    In business, the presentation is everything, and first impressions are critical in customer acquisition. Product presentation is vital especially in an e-commerce business since a customer’s first interaction with your business will be entirely visual, and you will not be there to talk them up. When you are running an e-commerce business, it is imperative to present your products to the customers professionally using excellent product photos. Product photography is not just about showing your customer the product. It is about accentuating the […]

Amazon Vs. Shopify – Pros and Cons of Each Platform

  It is the internet age. People are now doing everything online from shopping to dating. Going to the store to shop is now seen as an inconvenience since one can order something on their phone in the comfort of their couch and have it delivered to their door. As an entrepreneur, it is imperative to take advantage of the booming internet-based businesses and build something that can earn you an income. One of the largest internet-based businesses is e-commerce. E-commerce means buying and selling […]