Bernard Gatheru

Mannequins vs. Models: Which One Should You Use For Your Product Photos?

    Every fashion store owner has probably encountered the dilemma of choosing between mannequins and models to present their products to customers. You see, selling online is all about first impressions. You cannot afford to create a store that customers cannot trust because you would lose out on so many sales. You want everything to look organized and professional when you drive traffic to your store. Your store has to look flawless, and one of the ways to do it is to ensure some […]

A Guide on Amazon Product Photo Requirements and Best Practices

    Amazon is the largest e-commerce website and a dream come true for most e-commerce entrepreneurs. It has enabled many e-commerce entrepreneurs to sell online without creating websites or incurring high inventory storage costs. With Amazon, you can run a thriving e-commerce business on your laptop from anywhere in the world as long as you have an internet connection. Although Amazon has made it easier for sellers to reach a broader customer base and sell online, it requires the sellers to follow specific conditions […]

5 Effective Ways to Drive Paid External Traffic to My Amazon Product Page

    Amazon is an extremely competitive marketplace, and you have to use all the tools you can lay your hands on to land more customers and get more business. Gone are the days when one would rely solely on SEO and Amazon Ads to drive traffic to their product pages. Nowadays, Amazon sellers are coming up with different innovative ways to drive traffic to their product pages without violating Amazon’s user terms. One of the proven methods of driving traffic to an Amazon store […]

Tips For Choosing The Perfect Background For My Product Photography

    In business, the presentation is everything, and first impressions are critical in customer acquisition. Product presentation is vital especially in an e-commerce business since a customer’s first interaction with your business will be entirely visual, and you will not be there to talk them up. When you are running an e-commerce business, it is imperative to present your products to the customers professionally using excellent product photos. Product photography is not just about showing your customer the product. It is about accentuating the […]

Sourcing in China For Your Private Label Amazon Product – What To Look Out For

  One of the most surefire ways to succeed as an online entrepreneur is creating a brand, and private labeling allows online sellers to do that. Private labeling is where a retailer contracts a manufacturer to manufacture and brand the products on his (retailer’s) behalf. The manufacturer does not own any rights to the label or brand and only gets revenue from manufacturing the products. Private label has gained a lot of attention, especially with Amazon sellers as a way to make products stand out […]