Bernard Gatheru

Amazon Vs. Shopify – Pros and Cons of Each Platform

  It is the internet age. People are now doing everything online from shopping to dating. Going to the store to shop is now seen as an inconvenience since one can order something on their phone in the comfort of their couch and have it delivered to their door. As an entrepreneur, it is imperative to take advantage of the booming internet-based businesses and build something that can earn you an income. One of the largest internet-based businesses is e-commerce. E-commerce means buying and selling […]

Niches with the Best-Selling Products on Amazon

  Amazon is the largest e-commerce retailer in the world. It is also the fourth most profitable public company in the world and the second largest employer in the United States. With these staggering statistics, you have all the reasons to start selling on Amazon. The biggest question with most new sellers, however, is how to stand out among the 2 million sellers on Amazon. How do you generate sales in a seemingly saturated marketplace? The answer is in the products that you choose to […]

Increase Your Sales with These Simple Product Photography Tips

    Marketing is the most significant contributor to the success of a business. If you are selling physical products and wondering how to increase sales, the answer is in how you present your products to your potential customers. One of the most effective ways to display your products to your customers is with the use of good product photos. Product photos tell a story, and it is up to you to decide whether the story that your product photo tells is enough to convince […]