Marketing is the most significant contributor to the success of a business. If you are selling physical products and wondering how to increase sales, the answer is in how you present your products to your potential customers. One of the most effective ways to display your products to your customers is with the use of good product photos. Product photos tell a story, and it is up to you to decide whether the story that your product photo tells is enough to convince a potential customer to buy from you. Professional product photography, however, does not come cheap so how can you take professional products photos while keeping your expenses as low as possible? You can do the photography yourself with these simple product photography tips:
1. Invest in a good camera
There is no way around using a good camera. No good photograph comes from a lousy camera. When taking your product photos, you want to use a camera that catches and highlights all the details of your products. You, however, don’t have to invest thousands of dollars in a camera. There are more affordable and high-quality cameras like the Canon EOS Rebel T6 camera that will allow you to take professional-level product photos. If you have a high-end phone like an iPhone or one of the other top brand name phones, you can use it to take pictures although it might not capture all the details like a professional camera would. The camera you decide to use for product photography is the make or break factor since it is the sole determinant of the image quality.
2. Clean up your product
Your product needs to be in the best form when taking the photographs. You do not want potential customers questioning your credibility because of a visible defect or stain on your product. Make sure to choose the best product sample to use in product photography. If you are taking pictures of a product made of glass or with a shiny surface on it, you may need to polish it and use gloves to move it around when taking photos to avoid leaving fingerprint smudges on it. As for clothes and shoes, make sure that they do not have any stains or signs of wear and tear.
3. Pick the right background
Different products require different backgrounds to accentuate their features and detail. Electronics like phones, tablets, sound systems, televisions, and computers do well in a dark environment since dark colors symbolize sophistication. Lifestyle products do well in bright outdoor environments with a bokeh effect. A bokeh effect is when the camera lens blurs the background of an image leaving the focus on the object in the foreground. Bokeh effect allows you to take pictures outdoors while focusing on your product. Bokeh images also make for great banners and social media pictures so they can also double up as ad images. A white background would also work perfectly for most products. You can achieve a white background with the use of an affordable tabletop photography studio that comes with a free tripod stand and two free LED lights for effective product photography lighting. You can also use Photoshop to edit your images and add a white background, but this would take more time and would cost you money to hire a Photoshop professional if you do not know how to use Photoshop.
4. Choose your lighting method
In product photography, you can either use natural lighting or artificial lighting. Natural lighting is the light from the sun, mostly outdoors, while the artificial light is any other light whether from the camera flash or LED photography lighting. Different products do well under different lighting methods. For example; Electronics, kitchenware, and most of the products meant for indoor use do well with the artificial lighting. You can, however, use natural light coming in through the windows to create unique product photos. Products like outdoor gear, tents, fishing gear, et cetera do well with natural lighting since their use mainly applies outdoors. Product photography for wearable products like clothes, bags, and jewelry can be done using either natural light or artificial light. It is all about finding the right product photography lighting method to accentuate the fine details of your products. It is, however, important to note that using both artificial and natural lights at the same time might give your image a washed-out look due to excessive light. Whatever lighting method you choose, make sure to use it alone in your product photos.
5. Experiment with different photo styles
Do not get too hung up on one photography style for your products. A little diversity is good. There are several ways to experiment with product photos. You can change the angle of view of your product by taking pictures from different angles. You can take your product picture from an elevated point, or you can elevate the product and take the photo from a lower perspective. You can take the picture with the product in either the background or the foreground. If you are selling apparel, you can take pictures with models wearing the clothes either indoors or outdoors. You can also take photos of the clothes on a hanger or neatly folded on a rustic table. There are many options to try out, and you can try them all until you find a product photography style that resonates with your customers.
6. Avoid using filters
Do not use filters on your product photos no matter how tempting it is. Filters may make pictures look good for social media, but they do not have the same effect on professional photos. When you use filters on your product photos, some details of your product might not be visible to your customers. Filters also alter the overall look of an image so using filters on your product images may mislead the customers because the filtered image will not be an accurate representation of the product.
7. Retouch and edit your images
Retouching and editing pictures post-production is the better and more effective alternative to using filters. When editing and retouching the images, you can choose the sections of the photograph to alter, unlike when using a filter where you can only modify the entire photo. The post-production process is equally important to the process of taking the pictures. You will need image editing software like Photoshop to edit and retouch your photographs. Whether you are enhancing color, remove the image background, or adding effects, you will need to do post-production editing if you want your photos to be the best representations of your products. Just make sure not to go overboard with the editing since you need the product pictures to look as natural as possible and to be accurate representations of your products.
If your biggest worry was how to increase sales, then you need not worry anymore. Just grab your product, get some proper equipment and click away. Tastefully edited product images will go a long way in propelling your business to greater heights and acquiring you a broader customer base. So, what is your excuse? Get that camera and start clicking away.